The digital team’s task at AMC went well beyond simple supplemental material on a website or a set number of tweets a day. Recognizing the value in deepening the viewer’s connection to the network’s content, they produced exclusive webisodes and behind-the-scenes features that expanded each show’s universe. Including 360 VR experiences, original podcasts, all-original web series, and even mobile games, the AMC digital experience has catalyzed viewer engagement and has always improved year over year. In 2016 they saw double-digital video growth, video consumption across all platform increase by 42%, and remain one of the top 5 social cable networks on Twitter and Facebook.

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Friday–March 28

Déjà Vu: MLB Opens Another Season in Distribution Flux

Some things change, but the perpetual state of uncertainty that MLB resides in with how it distributes games seems to stay the same. And with the 2025 season fully getting underway, it seems to hold true.

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