Never underestimate “State Pride.” The OBJECTIVES INSP network certainly didn’t, partnering with Movable Ink to create an email campaign to promote their original series “State Plate.” Beginning 8 weeks before air, it encouraged its viewers to vote for their favorite of nine states, as well as targeted follow-ups to residents of each individual state, driving even more engagement. The emails were interactive and led click-throughs to a robust web presence. Other social media engagement reinforced the campaign, which had consistently high unique open and unique click-through rates.

The Daily

Subscribe
Thursday–November 21

Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.