In a business rife with sales and special offers, convincing consumers that a deal really is so good that it only comes once a year is no easy task. DigitasLBI leveraged one of the biggest sports stories of 2016 and engaged retiring baseball All-Star David Ortiz to sell its story to consumers. With a clever storyline revolving around Ortiz needing to be “smart” with his money in retirement, the campaign drove superior engagement and acquisition over the previous year’s.

 

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Friday–March 28

Déjà Vu: MLB Opens Another Season in Distribution Flux

Some things change, but the perpetual state of uncertainty that MLB resides in with how it distributes games seems to stay the same. And with the 2025 season fully getting underway, it seems to hold true.

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