To promote a compelling six-part series about colonizing Mars, National Geographic created a web experience that was equal parts science, education and theatre. Launching nearly a year before the series premiere, the first phase included dynamic animated visualizations and daily content tracking the coming “mission.” Phase 2 engaged fans directly, inserting them into the storyline leading up to the series premiere. The effort led to National Geographic’s top performing digital traffic driver of all time, and the second most watched series in the channel’s history.

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Streamers Still Struggle to Separate from the Pack

Consumers are still having a hard time deciphering streaming services from one another.

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