Utilizing a complex digital puzzle seeded in the first season 2 trailer, “Mr. Robot’s” digital Easter eggs led sharp-eyed and keen-minded fans on a breadcrumb-laden trail of recorded messages and secret websites, leading to special real-world prizes. The trend continued through all of Mr. Robot season 2, using URLs, IP addresses and QR codes to lead their viewers to over 40 separate sites, destinations and Easter Eggs. It was a massive undertaking that paid off, engaging fans and rewarding them for “leaning in” to the show’s unique story.

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Wednesday–July 17

Pushing the Envelope

Commentary by Steve Effros It’s always good, every once in a while, to step back from our roles as part of the telecommunications industry, whether CEO, CSR, CFO, local manager, marketing director, linesman

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