Seeing the opportunity in OTT content delivery, Adobe created a comprehensive platform to enable the delivery and monetization of TV content across multiple screens. Big players have used it, including the Olympics, March Madness, and even the Super Bowl. A global partnership with comScore adds a robust analytics component, delivering valuable metrics that help content owners better measure consumer behavior.

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Wednesday–November 20

Broadcast Taking More Share in Nielsen’s Gauge

The broadcast category in Nielsen’s “The Gauge” report recorded its third consecutive month of growth in October.

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