Put Conan O’Brien in a car with Ice Cube and Kevin Hart and have them give a “driving lesson” to an innocent staffer. The comedy happens almost effortlessly, it seems. To grab views, however, required a well-coordinated social strategy utilizing Team Coco’s social channels and Turner’s social product “Launchpad,” which maximizes a brand’s impact across multiple platforms. The results were undeniable: over 42MM views across digital and social platforms and still growing.

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Friday–August 16

DNC to Take Over Chicago and Social Media

The next stop on the road to the presidential election is the Democratic National Convention, set to kick off in Chicago Monday. And while all the news nets will be running coverage throughout the week with

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