Not every campaign is enormous, or has to be. Utilizing an elegant soft-touch “portfolio” booklet containing a pre-loaded 7” video screen programmed to automatically play when opened, Comcast’s very personal and very high-end method to engage campus IT administrators was elegant, effective, and surprisingly cheap. The package extolled the virtues of XFINITY’s OnCampus service for students, and effectively communicated the idea of a premium product from a premium provider.

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Streamers Still Struggle to Separate from the Pack

Consumers are still having a hard time deciphering streaming services from one another.

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Cablefax 100 Awards CFX100 2025 List to be published 4/16/25
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