Not every campaign is enormous, or has to be. Utilizing an elegant soft-touch “portfolio” booklet containing a pre-loaded 7” video screen programmed to automatically play when opened, Comcast’s very personal and very high-end method to engage campus IT administrators was elegant, effective, and surprisingly cheap. The package extolled the virtues of XFINITY’s OnCampus service for students, and effectively communicated the idea of a premium product from a premium provider.

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Wednesday–July 17

Pushing the Envelope

Commentary by Steve Effros It’s always good, every once in a while, to step back from our roles as part of the telecommunications industry, whether CEO, CSR, CFO, local manager, marketing director, linesman

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