Combining a traditional & well-known holiday brand such as Hallmark with the bleeding edge tech of Virtual Reality might seem like a mismatch, but The Hallmark Channel’s “Countdown to Christmas” Virtual Reality Roller Coaster at Six Flags Magic Mountain in LA created magic alright, taking its riders on a fantastic ride in Santa’s Sleigh. Clever branding included logo incorporation inside the digital world, and innovations such as allowing the consumer to throw virtual snowballs during the experience made this ride a winner.

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Friday–February 6

Super Bowl, Bad Bunny Cap Season of NFL Dominance

All eyes will be on Grammy Award-winning artist Bad Bunny during the Super Bowl LX halftime show this Sunday. Ahead of the presentation, Telemundo will air an interview with the singer at 4:30pm as part of the

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