As audiences become increasingly fragmented, Cisco Infinite Video for OTT aims to help companies engage with consumers, regardless of their interests, location or device.   Delivered as a service from the cloud, it’s also built to be self-service, with no custom development or programming required. Infinite Video supports all major OTT platforms including Apple TV, Roku, Amazon Fire, Google Nexus, X-Box, and Samsung Smart TV as well as iOS and Android tablets and phones.

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Streamers Still Struggle to Separate from the Pack

Consumers are still having a hard time deciphering streaming services from one another.

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