Winner
Time Warner Cable Media – How Can Your Business Score with Sports Fans?
Time Warner Cable set out to woo sports marketers and agencies—never an easy feat considering that pretty much everyone is trying to woo them these days. TWC wins points for simple execution, leveraging print, online and TV spots to deliver a highly targeted message to sports advertisers and laying out the various ways TWC can help. Interestingly, the campaign didn’t focus on specific products; rather, it espoused the value of a wide-ranging partnership with TWC in an effort to win trust. In the end, the campaign drove a 130% increase in unique visitors to TWC’s site and doubled web lead generation from this sought-after group.
 
Honorable Mentions
Cablevision – Michael Bolton
Do us a favor: Don’t call Michael Bolton. That is, unless you want to compliment him for taking part in this bizarre commercial that plays on the idea that his phone number is similar to that of Optimum’s customer service line.
 
Comcast – Return of the Slowsky’s for Business Customers
Oh, the Slowskys. How we missed them? Comcast brought back the broadband-challenged turtles once again, this time to woo commercial clients—and it was, well… slow. In a good way.

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Friday–November 14

Ringing In 35 Years: NCTA’s Bell Looks Back at Events that Shaped Cable

Last week, NCTA SVP, Creative Services Mark Bell clocked in for the final time after 35 years with the association. That role made him a critical strategist for NCTA’s former trade shows and its current live events, including the just-wrapped reimagined Kaitz Event. Before he headed off into retirement and Kristin Buch stepped into his role, Cablefax chatted with Bell about his time in the industry.

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