Best Overall Website – Cable Operator

Comcast saw that mobile usage was on the rise, so it used 2013 to enhance the mobile buy through experience and streamline online ordering. Personalized messaging and dynamic content also was key in improving the overall Comcast.com experience. The site grew 35% in 2013, with the percentage of customers managing their accounts online totaling 33% last year, up 460 basis points year over year.

 

The first major redesign in Charter.com’s history resulted in a 6.5% increase in daily unique visits and a 23% increase in daily page views.

 

Exhaustive research helped DirecTV launch a redesigned site that includes intuitive navigations, guiding prospective customers and subscribers to pages meaningful to them and hiding ones that aren’t.

 

TWC set out to solve the most inconvenient parts of its website, and succeeded by making sure everyone—including those on legacy systems—are able to pay their bills online.