Social Media Hits

Research

(Source: Hub Research’s “Conquering Content” study)

➢ In 2023, significantly more consumers said they like having so many TV shows to watch, and that number is up nearly 50% in just three years.

➢ Nearly two-thirds of respondents say they are more likely to choose a TV source that makes it easier to find new shows.

➢ Most consumers are underwhelmed by the recommendations they get from their streaming services. A scant 10% say the recommendations are highly relevant to their interests.

Up Ahead

Jan. 29-Feb.1: Realscreen Summit; New Orleans

Feb. 8: Regional Fiber Connect; Richmond, VA

Feb. 25-27: NCTC Winter Educational Conference; Las Vegas

March 5-7: ACA Connects Summit; D.C.

Quotable

“Without the program, we run the risk of reversing advancements made to attach so many ‘at risk’ citizens as tightly as we can to the modern world. The study confirms what I have seen firsthand – the ACP is benefitting Americans from all walks of life and across the nation. In fact, nearly 50% of ACP enrollees are military families, nearly 41% live in the South, and nearly 26% live in rural areas…I have been able to point to the ACP and our own Internet Essentials program as substantial efforts to remove cost as a barrier. There are other barriers. I’ve met many who are simply unaware that they are eligible for these programs. And I’ve met others whose life experiences sadly make them distrust solutions like the ACP, as we have found in our research examining Internet Essentials. But along the way, I’ve met many inspiring Americans who are overcoming these barriers and whose lives have been transformed by the ACP and IE.”
– Comcast Corp. EVP, Public Policy and Digital Equity Broderick Johnson in a blog post

The Daily

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