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Research

(Source: Hub’s Video Redefined Annual Study)
➢ TV and movies account for 48% of all the time consumers say they spend with screen-based entertainment, down five points from last year.

➢ Replacing TV and movie time is time spent watching online videos, gaming and browsing social media, up five points from a year ago.

➢ As people age, they spend more time on TVs and movies. Those aged 13-24 say those forms of entertainment only account for one-fourth of their screen-based entertainment time while those aged 35+ spend 60% of their time with TV and movies.

Up Ahead

Feb 4-20: Beijing Winter Olympics

Feb 15: Media Institute Luncheon Series, Virtual

Feb 16: House Commerce NTIA Oversight Hearing

Feb 28-March 3: Mobile World Congress Barcelona

March 11: The FAXIES 2022 Entry Deadline

Quotable

“We maintain that we offer an extraordinary price/value relationship around the world for Disney+. Obviously, the last few years, pretty much the entirety of the launch of Disney+ has been plagued by COVID-related production interruptions plus, in all fairness, our own recognition that we needed to essentially double our production output. You put those two things together and we certainly have less content than we want… that will rectify itself in the second half of this year… one of the goals was to go ahead and ensure that we had a new title every week and we’ve achieved that. But by ‘23, we want to get to a steady state which is even higher than we have right now.”
– Disney CEO Bob Chapek talking the flow of content and pricing strategies for Disney+ on the company’s 1Q22 earnings call

The Daily

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Wednesday–November 20

Broadcast Taking More Share in Nielsen’s Gauge

The broadcast category in Nielsen ’s “The Gauge” report recorded its third consecutive month of growth in October. Nielsen found that broadcast viewership recorded 7% monthly growth to take 24% of total

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