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Research

(Source: Nielsen January 2023 The Gauge)

➢ A surge of viewership for broadcast dramas, sports and new streaming content kicked off 2023.

➢ Cable usage was flat compared with December, as a 22% increase in sports usage couldn’t make up the gap left by the 19% decline in cable movie viewing.

➢ Streaming usage rose 1.2% with Amazon Prime Video seeing a 9.3% surge in usage thanks to a new season of “Jack Ryan”. Hulu, including Hulu Live, rose 2.9% in usage.

Up Ahead

February 28-March 3: ACA Connects Summit; DC

March 7: INCOMPAS Policy Summit; DC

March 13-16: Satellite 2023; DC

March 28: Free State Foundation’s Fifteenth Annual Policy Conference; DC

April 19-20: Telecommunications Industry Association’s BEAD Success Summit; Arlington

Quotable

“It’s hard to escape the reality that change in media consumption has been particularly hard on the RSNs. Obviously, we want all of our broadcast partners to be successful. We don’t want them to have financial difficulties and we have been spending a lot of time and effort trying to work with Diamond to figure out exactly where they are. Obviously, our first choice would be that Diamond pay the clubs what they are contractually obligated to pay them. Because I guess I’m a contingency planner by nature, we are prepared no matter what happens with respect to Diamond to make sure that games are available to fans in their local markets. We think it will be both linear in the traditional cable bundle and digitally on our own platforms, but that remains to be seen.”

– MLB Commissioner Rob Manfred speaking on preparing for a potential bankruptcy at Diamond Sports Group during a spring training press conference

The Daily

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Wednesday–November 20

Broadcast Taking More Share in Nielsen’s Gauge

The broadcast category in Nielsen ’s “The Gauge” report recorded its third consecutive month of growth in October. Nielsen found that broadcast viewership recorded 7% monthly growth to take 24% of total

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