Twitter Hits

Research

(Source: NPAW)
➢ 76% of SVOD companies plan to introduce ads by 2025.

➢ Implementing a hybrid model with an ad-supported tier as well as a subscription-based one is the preferred path for 59% of them.

➢ 47% of streaming companies are already using a third-party video analytics tool to track platform performance and user behavior.

➢ 39% of ad-based services don’t fully trust their ad server data, yet only 25% use third-party ad analytics.

Up Ahead

April 15-19: NAB Show; Las Vegas

April 18-19: Mid-America Cable Show; Omaha

April 19-20: Telecommunications Industry Association’s BEAD Success Summit; Arlington

April 26-27: Pennsylvania Broadband Summit; Lancaster

April 27: Cable Hall of Fame; NYC

May 2: WICT Network Signature Luncheon; L.A.

Quotable

“We see our customers at baseball games, at church, in the grocery store. I mean, I myself am wearing a Sparklight shirt and I’m going into a grocery store while I’m in market. Someone may talk to me about an offer, maybe even about a problem. I talked to a customer yesterday, who had moved into one of our markets from Michigan. I called her back to follow up on an issue that she had with our new Sparklight TV. She was like, ‘I am blown away that you called me.’ I’m like, ‘But you wrote me a letter. You had a problem. I needed to fix it. I needed to make sure you’re okay.’”

– Cable One CEO Julie Laulis on Yet Another Value Blog podcast

The Daily

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Friday–December 20

Netflix Lands Women’s FIFA World Cup

FIFA delivered a holiday stunner, announcing that the exclusive U.S. rights to the 2027 and 2031 FIFA Women’s World Cup have been awarded to Netflix . It’s the first full competition to be acquired by

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Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

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