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Research

(Source: NPAW)
➢ 76% of SVOD companies plan to introduce ads by 2025.

➢ Implementing a hybrid model with an ad-supported tier as well as a subscription-based one is the preferred path for 59% of them.

➢ 47% of streaming companies are already using a third-party video analytics tool to track platform performance and user behavior.

➢ 39% of ad-based services don’t fully trust their ad server data, yet only 25% use third-party ad analytics.

Up Ahead

April 15-19: NAB Show; Las Vegas

April 18-19: Mid-America Cable Show; Omaha

April 19-20: Telecommunications Industry Association’s BEAD Success Summit; Arlington

April 26-27: Pennsylvania Broadband Summit; Lancaster

April 27: Cable Hall of Fame; NYC

May 2: WICT Network Signature Luncheon; L.A.

Quotable

“We see our customers at baseball games, at church, in the grocery store. I mean, I myself am wearing a Sparklight shirt and I’m going into a grocery store while I’m in market. Someone may talk to me about an offer, maybe even about a problem. I talked to a customer yesterday, who had moved into one of our markets from Michigan. I called her back to follow up on an issue that she had with our new Sparklight TV. She was like, ‘I am blown away that you called me.’ I’m like, ‘But you wrote me a letter. You had a problem. I needed to fix it. I needed to make sure you’re okay.’”

– Cable One CEO Julie Laulis on Yet Another Value Blog podcast

The Daily

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Ratings

The group stage of UEFA Euro 2024 was the most-watched group stage telecast average ever on English-language networks in the U.S. Fox Sports 1 and Fox averaged 1.05 million viewers, up 30% from the 2021 Euro

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Calendar

Jul 19
2024 Diversity & Pride List Awards Nominations close July 19th.
Aug 19
2024 Top Ops Awards The Magazine releases August 19, 2024.
Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Full Calendar

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Contact Rob Hudgins, [email protected], for more information.