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Research

(Source: LG Ad Solutions March Streaming Study)

➢ Nearly half of U.S. households aren’t sure what they want to watch when they turn on the television.

➢ When they know what to watch, 40% are confused on where to find that content.

➢ 59% of viewers are willing to cancel a subscription after finishing their desired content.

➢ 63% of consumers prefer to stream free content rather than paying for a subscription.

Up Ahead

April 15-19: NAB Show; Las Vegas

April 18-19: Mid-America Cable Show; Omaha

April 19-20: Telecommunications Industry Association’s BEAD Success Summit; Arlington

April 26-27: Pennsylvania Broadband Summit; Lancaster

April 27: Cable Hall of Fame; NYC

May 2: WICT Network Signature Luncheon; L.A.

Quotable

“There are people that are willing to pay a fair amount of money to get premium and have it be ad free. Then there’s people that are willing to pay less but they’ll take – they need to accept advertising, which is sort of like basic cable around the world. And then there’s a big population of people that only want free that are never going to pay… So this was a big day for us with launching Max on the 23rd where we will have a fantastic service at $16. We’re also going to have the ad light at 9.99 and it’ll be robust. We’ve started to offer AVOD channels with other providers, but you will see in an AVOD service from Warner Bros. You will see a Warner Bros. TV that’s free. And that will allow us to capture everyone. Our objective is we think we have the greatest storytelling, the greatest content, we want everyone to see it.”
– Warner Bros. Discovery David Zaslav on CNBC’s “Closing Bell” discussing the company’s plans to offer a free streaming service in the future

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Friday–December 20

Netflix Lands Women’s FIFA World Cup

FIFA delivered a holiday stunner, announcing that the exclusive U.S. rights to the 2027 and 2031 FIFA Women’s World Cup have been awarded to Netflix . It’s the first full competition to be acquired by

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Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
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