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Research

➢ 80% of participants indicated representation in media as a way for brands to get involved.

➢ Ensuring authenticity was the most cited desire, and when done well, has the power to make audiences feel good.

➢ Lack of representation triggers lack of engagement with 33% reporting that they did not identify with communities due to either a lack of media representation in general or inaccurate media representation.

➢ Multicultural audiences are 4.6x more likely to rely on visual forms of media.

(Source: NBCU, Magna and Identity “Deconstructing Diversity Today” Research Study)

Up Ahead

May 24: MMTC Emergency Broadband Benefit Black Church Panel

June 17: June FCC Open Commission Meeting

July 16: 2021 Cablefax Diversity List Nomination Deadline

July 25-28: Fiber Connect 2021

Quotable

“The Great Escape for AT&T. It’s the power of monopoly. Ma Bell should have been dead and buried by now. They go into cable only a few years later to say ‘Oh my God, we made a mistake’ and then they sell it. They go into buying direct, they go into buying Time Warner with an idea, but certainly not fully-fledged. And then they go into basically, I think, hurting Time Warner assets. They drive Jeff Zucker out of the building basically… then they drive out all the talented people—not all of them, there are a few left, I guess—of Time Warner. And then they say, “Okay, never mind” and then they sell it. Although they didn’t sell it… AT&T basically bought Discovery, AT&T shareholders. But Discovery management, the scrappy Mr. Zaslav and basically [John} Malone and the new houses get to control it. It’s certainly in better hands, how could it have been in worse hands?” – Fox Broadcasting founder Barry Diller on CNBC talking about the WarnerMedia/Discovery deal

The Daily

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