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Research

(Source: Nielsen’s “The Push for Change: Examining LGBTQ+ Representation in Media and Advertising” Report)

➢ 46% of LGBTQ people surveyed were more likely to say that the best way to improve LGBTQ+ inclusivity is by avoiding stereotypes.

➢ Streaming platforms account for 87% of LGBTQ+ related content. In April 2023, audiences had nearly seven times the amount of representative programming to choose from on streaming (2,777 titles) compared to linear TV (416 titles).

➢ Despite the fact that 42% of adults in America state they are more likely to buy from a brand when they are represented in a campaign, only 19% of the broader LGBTQ+ community say they’ve received targeted advertising.

Up Ahead

June 21: FBA Regional Fiber Connect; Lake Tahoe, CA

June 22: Media Institute Luncheon with Michael O’Rielly; DC

July 30-August 2: The Independent Show 2023; Minneapolis, MN

August 11: Cablefax Most Powerful Women Entry Deadline

Quotable

“I support the ACP because I think it’s the best structure we’ve had to date to get to where we want to go… Can we have affordability without ACP? The answer is maybe, but not as efficiently or by desirable means. This is the best mechanism we’ve had to date, but that doesn’t make it perfect by any stretch of the imagination, but it deals with things… As an outsider, I can give advice to policymakers on what is the best mechanism, what are the tools, what should the program look like, and I would say I like a lot of what ACP does and I think it deserves additional funding.”

– Former FCC Commissioner Michael O’Rielly discussing the merits of ACP at a Brookings event

The Daily

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Rosenworcel, Carr Prepare for FCC Leadership Transition

Thursday was something of a passing of the torch moment at the FCC. Ahead of the agency’s November open meeting, Chair Jessica Rosenworcel officially laid out her intention to depart the Commission on Jan. 20 when President-elect Trump is inaugurated.

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Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
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