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Research

(Source: Vericast 2021 Consumer Optimism Outlook Study)

➢ Consumers have acclimated to life at home with 63% saying they are content with staying home more

➢ 61% report watching more streaming videos and TV shows than ever before

➢ Only 36% of consumers are comfortable attending outdoor sporting events and 26% are comfortable attending indoor sporting events.

➢ Those comfort levels indicate that acclimation to homelife means consumers will choose watching sports on TV over going to the event for the foreseeable future.

Up Ahead

June 22: Media Institute Luncheon with the Consumer Technology Association’s Gary Shapiro

July 16: 2021 Cablefax Diversity List Nomination Deadline

July 25-28: Fiber Connect 2021

Oct 4-6: NCTC and ACA Connects’ Independent Show

Quotable

“TV news began as public service programming that broadcasters had to carry as a condition of getting a license from the FCC. The television news business eventually turned profitable, but it will soon face an existential crisis as to how to remain so… One possibility is to create a large bundle of national and local news, made available through a single packager… Another possibility would be to find a more Switzerland-like player to act as a neutral distributor… Certain companies may be able to go it alone better than others. Comcast and NBCUniversal have a broad array of assets including CNBC… Fox is putting a lot of shoulder behind Fox Nation… Right now, there is no obvious answer to saving TV news as pay-TV subscribership declines, but let’s not allow quality television news to become collateral damage in the entertainment streaming wars.”

– Tom Rogers, the first NBC Cable president, in a CNBC op-ed on supporting news in a streaming world

The Daily

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Thursday–November 21

Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

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Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
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Cablefax 100 Awards Nominations Open November 13th, 2024.
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