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Research

(Source: Hub 2023 Best Bundle Survey)

➢ For the first time, the average number of TV sources used by each respondent declined YOY from 7.4 in 2022 to 6.4 in 2023.

➢ The big five SVODs (Netflix, Amazon Prime, Hulu, Disney+ and HBO Max) in particular suffered subscriber declines and the proportion of those using three or more of those SVODs fell YOY.

➢ Usage of FAST channels continued to grow in 2023, particularly with households cutting the cord. 57% of respondents said they watch at least one FAST platform.

Up Ahead

June 21: FBA Regional Fiber Connect; Lake Tahoe, CA

June 22: Media Institute Luncheon with Michael O’Rielly; DC

June 26: WICT Network DC/Baltimore Women in Sports, DC

July 30-August 2: The Independent Show 2023; Minneapolis, MN

August 7-8: C2HRCon, Brooklyn

Quotable

“I think when we want to talk about balanced spectrum policy, we want to ensure that all of these access models have the spectrum to provide the throughput capacity they need and can meet demand. And I think right now, there’s a really good case to be made that we need additional spectrum allocated for these exclusive license models and so this is the model of spectrum access that our members primarily rely on to provide mobile service to your smartphone that’s available ubiquitously. This technology is in extremely high demand. We’re seeing projections of five times growth in mobile data throughput in the next five years, but we don’t really quite yet have a confirmed plan in place to see the spectrum that will be necessary to meet that level of demand.”

– CTIA Assistant VP, Policy Communications Doug Brake speaking on spectrum policy at an MMTC event Tuesday

The Daily

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Thursday–November 21

Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

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Calendar

Dec 4
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Cablefax 100 Awards Nominations Open November 13th, 2024.
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