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Up Ahead

Jan 25-28: RealScreen Summit 2021

Feb 4-6: SCAD aTVfest

Feb 17: FCC Open Meeting

Feb 22-23: APTS Public Media Summit

March 2-3: NCTC SmartClicks Marketing & Video Series

March 16-20: SXSW Online

Research

➢ Total SVOD subscribers reached 233 million by the end of 2020, with much of the growth attributed to the COVID-19 pandemic.

➢ 41% of new HBO Max subscribers in the fourth quarter cited specific content as their key motivator for signing up, with “Wonder Woman 1984” cited as the key title for 1 in 5 subs.

➢ Netflix accounted for 7.4% of new SVOD subscribers in 4Q with challenges tied to price increases and the fallout from the release of “Cuties.”

(Source: Kantar)

Quotable

“You really have to slice and dice it. I don’t think Netflix will go to advertising anytime soon, and why should it? It doesn’t need to. On the other hand, Discovery+ is going to have a combination. There’s an ad-free version and an ad-based version, and I think there’s a place for advertising on the streaming platforms. There’s huge pent-up demand among advertisers to get out there. These platforms are more targeted. Sometimes it’s a much more fluid experience for advertising on streaming. There’s a strong future for AVOD and digital advertising in the space… I think it’s a huge growth opportunity and everybody is squarely focused on it, especially broadcasters.”
– Liberty Global CEO Mike Fries at NATPE talking the possibility of all streamers incorporating AVOD pricing plans

The Daily

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Thursday–November 21

Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

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Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
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