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Research

(Source: Hub’s “TV Advertising: Fact vs. Fiction” Study)
➢ Of viewers of content on ad-supported streaming services, 58% gave a positive rating to shows that had ads featuring products that matched their interests.

➢ 16% of TV viewers have a negative reaction to the idea of ads targeted based on their personal information, down 6 points from June 2021.

➢ 61% would be willing to share they types of shows they watch, 51% are okay sharing the products they’ve purchased and 50% are willing to share products they’ve searched for.

Up Ahead

Jan 28: Cablefax 100 Nomination Deadline

Feb 4-20: Beijing Winter Olympics

Feb 8: INCOMPAS Policy Summit, DC

Feb 15: Media Institute Luncheon Series, Virtual

Feb 28-March 3: Mobile World Congress Barcelona

Quotable

“We are profoundly disappointed that Treasury’s final rule lacks the proper guidance and constraints needed to ensure that federal funds are used efficiently and for their intended purpose. As history has demonstrated, absent such constraint, there remains a significant risk that taxpayer money will be wasted in areas where broadband infrastructure already exists and those without access to quality broadband service will not receive the full measure of needed assistance. The final SLFRF rule increases the risk of overbuilding existing broadband investments… We urge you to ensure that SLFRF funds are focused on truly unserved areas to maximize the benefit to those Americans currently without broadband service.”

– Sens Roger Wicker (R-MS), John Thune (R-SD) and nine of their colleagues in a letter to Treasury Secretary Janet Yellen criticizing the final rule for broadband infrastructure funding through the Coronavirus State and Local Recovery Funds

The Daily

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Thursday–November 21

Adara Assists Dominican Op

Adara Technologies has completed the rollout of its PowerKEY 2024 Conditional Access Time-Wrap solution that’ll let the Dominican Republic-based Aster Tecnodisa continue operating

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Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
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