Social Media Hits

Research

(Source: Nielsen’s The Gauge for September)

➢ Broadcast viewership increased for the second consecutive month with viewing volume up by nearly 13% overall, and by more than 30% in both the 18-49 and 25-54 demographics.

➢ That increase in volume led to an additional 2.5 share points for the category, allowing broadcast to finish at 23% of total TV usage.

➢ Cable felt a positive impact from sports viewership, showing a 25.5% increase in the sports genre in September. ESPN carried the top 11 cable telecasts for the month.

➢ Streaming viewership declined for the second consecutive month, representing 37.5% of total TV usage.

Up Ahead

Oct. 24: Regional Fiber Connect; Minneapolis

Nov. 9: Media Institute Communications Forum Luncheon Series

Dec 6: Cablefax Most Powerful Women Luncheon; NYC

Jan. 9-12: CES 2024; Las Vegas

Quotable

“We’re just incredibly pleased with how it’s been going… I would say we anticipate that we will have incremental acquisition, incremental adds for the next several quarters. We’ve seen that in the last couple of quarters… So we anticipate seeing that for the next several quarters to come. And then just stepping back, there’s a set of borrowers that we’re not going to convert, we haven’t converted yet, we’re not going to convert over the next couple of quarters. But that really represents how we think about paid sharing going forward, which is it’s now become part of just our standard way of operating and we have many hundreds of millions of qualified households out there. They’re smart TV households that we want to win over over the next several years.” – Netflix President/Co-CEO Greg Peters talking about its password sharing crackdown on its 3Q23 earnings call

The Daily

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EchoStar Looks to Boost its Mobile Offering

EchoStar ’s Boost Mobile became the first nationwide carrier to combine its prepaid and postpaid mobile services under one name, launching a new unified digital experience Wednesday at

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Calendar

Jul 19
2024 Diversity & Pride List Awards Nominations close July 19th.
Aug 19
2024 Top Ops Awards The Magazine releases August 19, 2024.
Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
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Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.