Social Media Hits

Research

(Source: Nielsen’s The Gauge for September)

➢ Broadcast viewership increased for the second consecutive month with viewing volume up by nearly 13% overall, and by more than 30% in both the 18-49 and 25-54 demographics.

➢ That increase in volume led to an additional 2.5 share points for the category, allowing broadcast to finish at 23% of total TV usage.

➢ Cable felt a positive impact from sports viewership, showing a 25.5% increase in the sports genre in September. ESPN carried the top 11 cable telecasts for the month.

➢ Streaming viewership declined for the second consecutive month, representing 37.5% of total TV usage.

Up Ahead

Oct. 24: Regional Fiber Connect; Minneapolis

Nov. 9: Media Institute Communications Forum Luncheon Series

Dec 6: Cablefax Most Powerful Women Luncheon; NYC

Jan. 9-12: CES 2024; Las Vegas

Quotable

“We’re just incredibly pleased with how it’s been going… I would say we anticipate that we will have incremental acquisition, incremental adds for the next several quarters. We’ve seen that in the last couple of quarters… So we anticipate seeing that for the next several quarters to come. And then just stepping back, there’s a set of borrowers that we’re not going to convert, we haven’t converted yet, we’re not going to convert over the next couple of quarters. But that really represents how we think about paid sharing going forward, which is it’s now become part of just our standard way of operating and we have many hundreds of millions of qualified households out there. They’re smart TV households that we want to win over over the next several years.” – Netflix President/Co-CEO Greg Peters talking about its password sharing crackdown on its 3Q23 earnings call

The Daily

Subscribe

Adara Assists Dominican Op

Adara Technologies has completed the rollout of its PowerKEY 2024 Conditional Access Time-Wrap solution that’ll let the Dominican Republic-based Aster Tecnodisa continue operating

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.