Social Media Hits

Research

(Source: Nielsen’s The Gauge for September)

➢ Broadcast viewership increased for the second consecutive month with viewing volume up by nearly 13% overall, and by more than 30% in both the 18-49 and 25-54 demographics.

➢ That increase in volume led to an additional 2.5 share points for the category, allowing broadcast to finish at 23% of total TV usage.

➢ Cable felt a positive impact from sports viewership, showing a 25.5% increase in the sports genre in September. ESPN carried the top 11 cable telecasts for the month.

➢ Streaming viewership declined for the second consecutive month, representing 37.5% of total TV usage.

Up Ahead

Oct. 24: Regional Fiber Connect; Minneapolis

Nov. 9: Media Institute Communications Forum Luncheon Series

Dec 6: Cablefax Most Powerful Women Luncheon; NYC

Jan. 9-12: CES 2024; Las Vegas

Quotable

“We’re just incredibly pleased with how it’s been going… I would say we anticipate that we will have incremental acquisition, incremental adds for the next several quarters. We’ve seen that in the last couple of quarters… So we anticipate seeing that for the next several quarters to come. And then just stepping back, there’s a set of borrowers that we’re not going to convert, we haven’t converted yet, we’re not going to convert over the next couple of quarters. But that really represents how we think about paid sharing going forward, which is it’s now become part of just our standard way of operating and we have many hundreds of millions of qualified households out there. They’re smart TV households that we want to win over over the next several years.” – Netflix President/Co-CEO Greg Peters talking about its password sharing crackdown on its 3Q23 earnings call

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Friday–December 20

Guthrie Reveals House Commerce Assignments

House Commerce Chairman-Elect Brett Guthrie (R-KY) revealed the subcommittee and vice chair assignments for the 119th Congress. Rep. John Joyce (R-PA) will serve as the Vice Chair of the Energy and Commerce

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