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Up Ahead

Feb 9: Strong Women Alliance Virtual Panel

Feb 17: FCC Open Meeting

Feb 22-23: APTS Public Media Summit

March 2-3: NCTC SmartClicks Marketing & Video Series

March 16-20: SXSW Online

Research

➢ The average number of OTT services among households that have at least one is 3.8.

➢ Households with pay-TV services plus at least one OTT service subscribe to 4.2 OTT services, on average.

➢ 43% of pay-TV households are interested in having video calls on their TV.

➢ 20% are interested in controlling smart home devices and security systems from the TV.

(Source: Parks Associates)

Quotable

“History and A&E have already greenlighted several projects that speak to more diverse communities, but we’re really doing this on a multi-tiered level. Obviously, there’s what everyone sees—which is who’s on camera and the subject matter you’re doing, but for us it’s going much deeper than that and we really are committed to changing our company itself and bringing more diverse voices to our workforce. But we’re also expecting that from our production partners… We are really valuing and sort of demanding that our producers diversify their teams because that is what we want to see in our production partners. If you’re going to have content that resonates authentically with diverse communities, you have to have diverse makers.”
– A+E Networks programming president Rob Sharenow at Realscreen Summit

 

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Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

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Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
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