Social Media Hits

Research

(Source: Inscape 4Q23 TV Market Trends Report)

➢ The average number of apps used on smart TVs has stabilized to around 5.5 native apps used per TV.

➢ 55% of viewers solely streamed content, a minor increase from 3Q23’s 54%. Meanwhile, the cohort that only watched via cable/satellite/OTA has dropped from 9% in 4Q21 to 5% in 4Q23.

➢ 93% of total streaming time was driven by viewers who only (63.9%) or mostly (29.6%) streamed on their smart TVs. In other words, nearly two-thirds of streaming viewing time is done by people who never watch via cable, satellite or OTA, up from 60% in 1Q22.

Up Ahead

April 3-4: Mid-America Cable Show; Dallas

April 10: T. Howard Foundation Diversity Awards Dinner; NYC

April 10-11: Pennsylvania Broadband Summit; Lancaster, PA

April 13-17: NAB Show; Las Vegas

Quotable

“As I told @NYtimes @Dealbook, in 1983, Disney was under attack by corporate raiders trying to take over the company. That would have ended the Disney Company as we know it, for the studio, theme parks, and hotels were suggested to be sold off. The board turned to me and Frank Wells, and a different story was written, one that was continued by Bob Iger and his executive team. Today, a similar situation exists, so let’s remember the lessons from 40 years ago. Bringing in someone who doesn’t have experience in the company or the industry to disrupt Bob and his eventual successor is playing not only with fire but earthquakers and hurricanes as well. The company is now in excellent hands and Disney shareholders should vote for the Disney slate.”
– Former Disney CEO Michael Eisner on X encouraging Disney voters to stand by the company in its proxy fight with activist investors

The Daily

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Thursday–November 21

Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

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Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
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