Dashboard 3-26-21
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Charging $30 extra for streaming a movie is not the right long-term strategy — build consumer love and engagement and move overall pricing up
SVOD > PVOD https://t.co/waZblz389s
— Rich Greenfield, LightShed 🔦 (@RichLightShed) March 25, 2021
We are one day away from the #Sweet16, people! The madness is almost back in #Indy. #MayorofMarch | #MarchMadness pic.twitter.com/dLSFiy3RkL
— Butler Blue IV (@TheButlerBlue) March 26, 2021
It's not just that we need to remember the women who lost their lives in Atlanta. We need to reject the increase in threats and condemn the attacks nationwide. An attack on our neighbors is an attack on all of us. #StopAsianHate
— Jessica Rosenworcel (@JRosenworcel) March 26, 2021
Research
➢ Despite pandemic-related advertising declines in 2020, spending picked up near the end of the year. Global ad agencies expect a notable rebound in 2021.
➢ 18% of all television ads were COVID-themed. As restrictions began to loosen up, that fell to 12% in 3Q20 and to 11% in 4Q20.
➢ Many consumer segments are optimistic about returning to “normal” in 2021. 73% of US consumers are very or somewhat eager to emerge from COVID restrictions and take a vacation.
➢ Ad-supported and linear streaming platforms have grown to account for over 1/3 of the total share of streaming in 2021 among homes that are capable of doing so.
(Source: Nielsen Total Audience Report)
Up Ahead
March 26: The Faxies Entry Deadline
April 9: Starz #TakeTheLead Transparency Talk
April 9: Cablefax 100 Nomination Deadline
May 13: WICT Rocky Mountain Virtual Walk of Fame
Quotable
“I would support two specific changes [to Section 230], especially for large platforms. For smaller platforms, we need to be careful about any changes that we make that remove their immunity because that could hurt competition… First, platforms should have to issue transparency reports that state the prevalence of content across all different categories of harmful content… the second change that I would propose is creating accountability for the large platforms to have effective systems in place to moderate and remove clearly illegal content… I think it would be reasonable to condition immunity for the larger platforms on having a generally effective system in place.”
– Facebook CEO Mark Zuckerberg at House Commerce’s Thursday hearing on social media’s role in spreading disinformation and extremism
