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Research

(Source: TVSquared CTV Accelerated Report)

➢ Prior to COVID-19, CTV ad spend was expected to reach $10.8 billion in 2021. Now, projections show it surpassing $13 billion by the end of this year.

➢ Between Q120 and Q420, TVSquared saw CTV ad impressions increase by more than 80%, with massive growth tied to the lockdown period.

➢ The primary reason for advertising on streaming is incremental reach, with 70% citing the ability to engage with audiences beyond linear.

Up Ahead

June 28-July 1: Mobile World Congress Barcelona

July 13-15: NTCA Summer Symposium

July 16: 2021 Cablefax Diversity List Nomination Deadline

July 25-28: Fiber Connect 2021

Sept 10: Cablefax Most Powerful Women Nomination Deadline

Quotable

“It’s a tough job. The movie industry is dog-eat-dog, hyper competitive. The average movie cost to make it and market it is anywhere between $50-$150 million dollars. And you can spend all that money and in one weekend you blow it away. Therefore it’s highly competitive and raw, and can be a lot meaner than politics. But I also met some of the most interesting people and terrific leaders… My job didn’t involve me being with a lot of celebrities. I was with them on occasion. I was more on the business side and lobbying for tax or trade or anti-censorship types of things. But it was fun. I do have to tell you going on the red carpet, I would do that at times with my wife, I would think to myself, ‘here’s the grandson of a guy from Belarus who ended up on the red carpet. Isn’t that something?’”

– Former congressman and Ag Secretary Dan Glickman (D-KS) speaking about his time as MPAA chairman with Brian Lamb on C-SPAN’s Booknotes+ podcast.

The Daily

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