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Research

(Source: TVSquared CTV Accelerated Report)

➢ Prior to COVID-19, CTV ad spend was expected to reach $10.8 billion in 2021. Now, projections show it surpassing $13 billion by the end of this year.

➢ Between Q120 and Q420, TVSquared saw CTV ad impressions increase by more than 80%, with massive growth tied to the lockdown period.

➢ The primary reason for advertising on streaming is incremental reach, with 70% citing the ability to engage with audiences beyond linear.

Up Ahead

June 28-July 1: Mobile World Congress Barcelona

July 13-15: NTCA Summer Symposium

July 16: 2021 Cablefax Diversity List Nomination Deadline

July 25-28: Fiber Connect 2021

Sept 10: Cablefax Most Powerful Women Nomination Deadline

Quotable

“It’s a tough job. The movie industry is dog-eat-dog, hyper competitive. The average movie cost to make it and market it is anywhere between $50-$150 million dollars. And you can spend all that money and in one weekend you blow it away. Therefore it’s highly competitive and raw, and can be a lot meaner than politics. But I also met some of the most interesting people and terrific leaders… My job didn’t involve me being with a lot of celebrities. I was with them on occasion. I was more on the business side and lobbying for tax or trade or anti-censorship types of things. But it was fun. I do have to tell you going on the red carpet, I would do that at times with my wife, I would think to myself, ‘here’s the grandson of a guy from Belarus who ended up on the red carpet. Isn’t that something?’”

– Former congressman and Ag Secretary Dan Glickman (D-KS) speaking about his time as MPAA chairman with Brian Lamb on C-SPAN’s Booknotes+ podcast.

The Daily

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Thursday–November 21

Rosenworcel, Carr Prepare for FCC Leadership Transition

Thursday was something of a passing of the torch moment at the FCC. Ahead of the agency’s November open meeting, Chair Jessica Rosenworcel officially laid out her intention to depart the Commission on Jan. 20 when President-elect Trump is inaugurated.

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Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
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