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Research

(Source: Hub Research “Predicting the Pandemic” Study)

➢ The number of pay TV subs who bought or rented shows or movies at least once a week through their provider doubled from Feb 2020 to June 2021.

➢ In July 2020, only a fifth of respondents said they had paid to stream a movie that skipped the theater because of COVID. By June 2021, that had risen to a third.

➢ Among those who intend to watch new movies in the next year, an equal number say they intend to mostly stream at home (38%) as say they’ll mostly go to the theater (36%).

Up Ahead

August 9-13: CableLabs Innovation Boot Camp, Virtual

August 10-13: C2HR Con, Virtual

August 11-12: Kaitz Foundation Hollywood Creative Forum, Virtual

Sept 15-16: Mid-America Cable Show, Omaha

Sept 28: T Howard Dinner, NYC

Oct 11-14: SCTE Cable-Tec Expo, Atlanta

Quotable

“Just as a reminder, this is not a carriage dispute. We’re not seeking more money or economics in this relationship. We want Google to agree not to try and dictate search behaviors on Roku or access data we don’t make available to others or require hardware or software changes to our platform that would harm our competitiveness with other competing platforms, including their own Chromecast. We think these are pretty fair and reasonable asks. We’re working to resolve it in a way that’s good for Roku and consumers and Google, but we don’t have a resolution today.
– Roku svp/general manager, platform business Scott Rosenberg on the company’s 2Q21 earnings call discussing the company’s ongoing carriage dispute with YouTube TV

The Daily

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Thursday–November 21

Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

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