Drilling Down By Ad Spending – Feb 2009
By | May 19, 2009
Below you’ll find the latest ad spending figures related to various genres of cable programming, as well as what kind of advertisers are spending the most on networks and shows focused on those categories.
| News feb | |||||
| Media: CN | |||||
| Market: NATIONAL | |||||
| Period: Feb 1 2009 – Feb 28 2009 | |||||
| Product Category | Cable TV-$$$ (000) | ||||
| DIR RESP PROD | 14548.336 | ||||
| Pharmaceuticals | 7730.311 | ||||
| Automotives | 5134.955 | ||||
| PROFESSIONAL ORGN | 4646.529 | ||||
| FINANCIAL-INVESTMENT SVCS | 3535.077 | ||||
| TELEPH SVCS-WIRELESS | 3477.146 | ||||
| INSURANCE-AUTO | 3313.296 | ||||
| COMPUTER SFTWRE | 2443.061 | ||||
| WEIGHT LOSS PROGRAM | 2287.376 | ||||
| INSURANCE-HEALTH | 2190.347 | ||||
| OVERALL TOTAL | 125187.68 | ||||
| Drama feb | |||||
| Media: CN | |||||
| Market: NATIONAL | |||||
| Period: Feb 1 2009 – Feb 28 2009 | |||||
| Product Category | Cable TV-$$$ (000) | ||||
| Pharmaceuticals | 11783.982 | ||||
| DIR RESP PROD | 9671.159 | ||||
| Automotives | 8907.781 | ||||
| RESTAURANT-QUICK SVC | 8069.13 | ||||
| TELEPH SVCS-WIRELESS | 6798.879 | ||||
| INSURANCE-AUTO | 6451.14 | ||||
| MOTION PICTURE | 5415.839 | ||||
| STORE-DEPT | 3383.223 | ||||
| INST | 2866.221 | ||||
| RESTAURANT | 2708.409 | ||||
| OVERALL TOTAL | 178083.031 | ||||
| Documentary feb | |||||
| Media: CN | |||||
| Market: NATIONAL | |||||
| Period: Feb 1 2009 – Feb 28 2009 | |||||
| Product Category | Cable TV-$$$ (000) | ||||
| DIR RESP PROD | 13282.796 | ||||
| Automotives | 9353.842 | ||||
| Pharmaceuticals | 7423.63 | ||||
| INSURANCE-AUTO | 6516.56 | ||||
| TELEPH SVCS-WIRELESS | 4897.812 | ||||
| RESTAURANT-QUICK SVC | 3327.416 | ||||
| COMPUTER SFTWRE | 3327.091 | ||||
| MOTION PICTURE | 2538.942 | ||||
| TAX SVCS | 2330.537 | ||||
| WEBSITE-COMPUTER SFTWRE | 1904.329 | ||||
| OVERALL TOTAL | 147400.569 | ||||
| Childrens feb | |||||
| Media: CN | |||||
| Market: NATIONAL | |||||
| Period: Feb 1 2009 – Feb 28 2009 | |||||
| Product Category | Cable TV-$$$ (000) | ||||
| DIR RESP PROD | 5151.976 | ||||
| CEREAL | 5098.139 | ||||
| MOTION PICTURE | 3189.956 | ||||
| TOYS | 3089.351 | ||||
| RECORDINGS-VIDEO | 3088.235 | ||||
| RESTAURANT-QUICK SVC | 2291.061 | ||||
| PLAYSETS | 2126.175 | ||||
| TOY FIGURES-DOLLS | 1947.369 | ||||
| RESTAURANT | 1608.307 | ||||
| SNACKS | 1417.731 | ||||
| OVERALL TOTAL | 50934.685 | ||||
| Other feb | |||||
| Media: CN | |||||
| Market: NATIONAL | |||||
| Period: Feb 1 2009 – Feb 28 2009 | |||||
| Product Category | Cable TV-$$$ (000) | ||||
| DIR RESP PROD | 16993.799 | ||||
| Pharmaceuticals | 13287.612 | ||||
| RESTAURANT-QUICK SVC | 12005.794 | ||||
| MOTION PICTURE | 9538.923 | ||||
| TELEPH SVCS-WIRELESS | 8593.547 | ||||
| Automotives | 8258.083 | ||||
| INSURANCE-AUTO | 6702.147 | ||||
| RESTAURANT | 4029.608 | ||||
| RECORDINGS-VIDEO | 3672.471 | ||||
| TAX SVCS | 3490.596 | ||||
| OVERALL TOTAL | 238470.835 | ||||
| Source: The Nielsen Company | |||||
| Expenditures reported in thousands. | |||||
| *The AUTOMOTIVES product category includes all activity from the below products: | |||||
| AUTOS | |||||
| TRUCKS | |||||
| AUTOS & TRUCKS | |||||
| TRUCKS & VANS | |||||
| VANS | |||||
| VANS-DLR ASSN | |||||
| WEBSITE-AUTOS | |||||
| WEBSITE-TRUCKS | |||||
| WEBSITE-AUTOS & TRUCKS | |||||
| WEBSITE-VANS | |||||
| * The PHARMACEUTICALS product category includes all activity from the below products: | |||||
| PHARMACEUTICAL HOUSES | |||||
| PRESCRIPTION DRUGS-HUMAN | |||||
| WEBSITE-PHARMACEUTICAL HOUSES | |||||
| WEBSITE-PRESCRIPTION DRUGS-HOUSES | |||||