AARP hired veteran programmer Dick Kurlander to help create TV shows aimed at older viewers. More than 75mln Baby Boomers are set to reach retirement age within a few years, representing a relatively untapped demo, according to 2000 Census data. The AARP hopes to get cable nets like Discovery Health, HGTV and Fine Living to join its plan to target older viewers.

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Ratings

ESPN ’s sweep of both the weekly primetime and total-day cable ratings came to a close. Though the sports net kept its spot at the top of the prime chart with 6.18 million viewers P2+ thanks to the College

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