Nat Geo Wins Top Mark Award

The Cable & Telecommunications Association for Marketing announced the winners of the 2007 Mark Awards at the CTAM Summit today in Washington, D.C.

The Mark Awards, which recognize excellence in consumer and industry marketing for the cable and telecommunications industries, announced a total of 54 gold and 105 silver winners out of 1,032 entries.

Showtime received the most honors among programmers, winning a total of 16 Mark Awards (5 gold and 11 silver), followed by MTV Networks with 15 (6 gold and 9 silver) and Fox Cable Networks (including National Geographic Channel) with 14 Mark Awards, including the competition’s highest honor, the Top of the Mark Award, for NGC’s The Gospel of Judas campaign, marking the first time a public relations campaign has won that honor.

Comcast won the most Mark Awards among cable operators, with a total of 10 (7 gold and 3 silver awards) this year, followed by Time Warner Cable with 9 (3 gold and 6 silver).

The 2007 SkiTAM Spirit Award was presented to Cartoon Network for its Rescuing Recess public affairs campaign, an in-schools initiative that promotes physical activity to combat child obesity with a healthy dose of daily fun.

The complete list of the 2007 Mark Awards winners: DISTRIBUTORS

* Acquisition and Upgrade Marketing – Campaign

Gold Winner
Start Over Launch Campaign
Time Warner Cable

Silver Winner
VIP- Video, Internet and Phone Launch Campaign
Buckeye CableSystem – Toledo, Ohio

Silver Winner
Gimme Games, Gimme Prizes, Gimme Charter
Charter Communications

Silver Winner
April VIP Campaign
Mediacom Communications Corporation

Silver Winner
Cause Campaign – "Give Wonder"
Time Warner Cable of New York & New Jersey

* Acquisition and Upgrade Marketing – TV Spot/Promo

Gold Winner
CDV Acquisition TV
Comcast

Silver Winner
When You Live 2
Bright House Networks

Silver Winner
When You Live 3
Bright House Networks

Silver Winner
Insider Tip TV
Cox Communications

Silver Winner
Positioning TV
Cox Communicaitons

* Acquisition and Upgrade Marketing – Online

Gold Winner
Advanced Product Web Demos
Cox Communications

* Acquisition and Upgrade Marketing – Direct Mail

Gold Winner
Ben Roethlisberger – Talking DVD Dish Win-Back Mailer
Comcast Cable Communications

Silver Winner
Acquisition Holiday Card
Cox Communications

* Acquisition and Upgrade Marketing – All Other Media

Gold Winner
Comcast Hi-Def Zone
Comcast NorthCentral Division

Silver Winner
Best Buy Retail Display
Mediacom Communications Corporation

Silver Winner
U.S.Open: "No Limits" – Digital Phone
Time Warner Cable of New York & New Jersey

* Ad Sales Marketing – All Other Media

Gold Winner
Comcast Spotlight Regional Interactive Coverage Maps – VA, MD, DC, DE, WVA
Comcast Spotlight

* Brand Image and Positioning – Campaign

Gold Winner
The Slowsky’s
Comcast

Silver Winner
Optimum Rewards Launch Campaign
Cablevision

Silver Winner
Road Crew
Comcast

* Brand Image and Positioning – TV Spot/Promo

Gold Winner
Kid’s On Demand
Comcast

Silver Winner
Harold Competitive Spots
Cablevision

Silver Winner
Optimum Rewards Awareness Spots
Cablevision

Silver Winner
Comcastic Labs
Comcast

Silver Winner
Anything
Insight Communications

* Business Services – All Other Media

Gold Winner
Enterprise Vertical Marketing Playbook
Time Warner Cable Business Class

Silver Winner
Optimizing the Web
Cablevision

Silver Winner
iO Channel 660: Metro Ethernet Now from Optimum Lightpath
Optimum Lightpath

Silver Winner
Business Class Flash Tool
Time Warner Cable Business Class

Silver Winner
still love what I do
Time Warner Cable Business Class

* Collaborative and Partnership Marketing – Campaign

Gold Winner
Comcast Connecticut-YES Winback Campaign
Comcast Cable – CT/WEST Region

Silver Winner
Digital Days
Cox Communications – Greater Louisiana

Silver Winner
Time Warner Cable & Cinemax Star Wars Campaign –"Live the Adventure as the Saga Unfolds"
Time Warner Cable of New York & New Jersey

* Multicultural Marketing – Campaign

Gold Winner
Hispanic Triple Play Acquisition Campaign
Cablevision

* Multicultural Marketing – All Other Media

Gold Winner
Puerto Rican Day Parade NYC – June 11, 2006
Time Warner Cable of New York & New Jersey

* Traditional Direct Response Marketing – TV Spot/Promo

Gold Winner
Optimum Triple Play DRTV
Cablevision

* Traditional Direct Response Marketing – Direct Mail

Gold Winner
High Definition Upgrade (Warranty Card Mailer)
Comcast Cable – CT/WEST Region

Silver Winner
"Doppler" Mailer
Comcast Cable – CT/WEST Region

Silver Winner
The Entertainment Showcase – A Movies On Demand Monthly Magazine
Time Warner Cable

* Traditional Direct Response Marketing – All Other Media

Gold Winner
Optimum Triple Play FSI
Cablevision

NETWORKS & CONTENT PROVIDERS

* Affiliate Marketing – Campaign

Gold Winner
WWE Affiliate Transition Communication Campaign
World Wrestling Entertainment

Silver Winner
National Vocabulary Championship Win With Words PSA Campaign
GSN

Silver Winner
Star Wars/MOD HD Cross Platform Promotional Campang
HBO

Silver Winner
Run-A-Rap
Si TV

* Affiliate Marketing – Online

Gold Winner
Fox Cable Networks "Big Ten Network Skybox"
Fox Cable Networks

Silver Winner
Scripps Networks Real Rewards
Scripps Networks

Silver Winner
TV Guide Affiliate eNewsletter
TV Guide

* Affiliate Marketing – Kit

Gold Winner
MTV Networks Europe Music Awards Invitation
MTV Networks

Silver Winner
NFL Network Kit in a Box
Cenergy Communications for NFL Network

Silver Winner
Dish
The Tennis Channel

* Affiliate Marketing – Direct Mail

Gold Winner
MTV’s Affiliate Calendar
MTV Networks – MTV

Silver Winner
SPEED Gearhead Garage
Fox Cable Networks

Silver Winner
DIY Network Book Prospect Mailer
Scripps Networks

Silver Winner
WEEDS Recipe Book Mailer
Showtime Networks Inc.

* Affiliate Marketing – Print

Gold Winner
MTV Networks Pro Social Brochure
MTV Networks

Silver Winner
A&E Television Networks Affiliate Branding Campaign 2006
A&E Television Networks

Silver Winner
NGC HD "Stop Imagining, Start Exploring" Trade Ad
Fox Cable Networks/National Geographic Channel

Silver Winner
Showtime National Show 5-page Cover Gatefold
MK Advertising for Showtime

Silver Winner
You Lost Me at “Hola” Campaign
Sí TV

* Affiliate Marketing – Premium

Gold Winner
Weeds DVD with Garden Bag
Showtime Networks Inc.

Silver Winner
Dexter Syringe Pen
Showtime Networks

* Affiliate Marketing – All Other Media

Gold Winner
Scripps Networks HD Announcement Mailing – 2006
Scripps Networks

Silver Winner
HBO/Mediacom VIP Tour: Multiproduct Selling Strategies for Customer Contact Personnel
HBO

* Brand Image and Positioning – Campaign

Gold Winner
TLC Life Lessons Campaign
Discovery Communications

* Brand Image and Positioning – TV Spot/Promo

Gold Winner
The Outdoor Channel: For Those Who Can’t Wait
The Outdoor Channel

Silver Winner
Lifetime Rebrand
Lifetime Networks

Silver Winner
Slideshow Mentoring
SOAPnet

Silver Winner
Starz – Movies Make Us
Starz Entertainment Group

Silver Winner
The Hurricane Authority
The Weather Channel

* Brand Image and Positioning – Print

Gold Winner
PBS KIDS Sprout and Child Magazine
PBS KIDS Sprout

* Brand Image and Positioning – All Other Media

Gold Winner
HBO Retail In-Store Display (New York)
HBO

Silver Winner
2nd Qtr In-Store Retail Spot
HBO

* Collaborative and Partnership Marketing – Campaign

Gold Winner
Rescuing Recess
Cartoon Network

Silver Winner
The History Channel – The City of the Future: A Design and Engineering Challenge
Civic Entertainment Group and The History Channel

Silver Winner
National Geographic Channel: Night at the Museum
National Geographic Channel

Silver Winner
Nick at Nite’s "At the Poocharelli’s"
Nick at Nite

* Digital Media Promotion – Campaign

Gold Winner
The Wire Season 4: See it First on HBO On Demand
HBO

Silver Winner
South Park Kill Kenny Sweepstakes
MTV Networks / Comedy Central Affiliate Marketing

Silver Winner
USA Network – Monk/Psych FOD Promotion
NBC Universal

Silver Winner
Blue’s Clues 10th Affiliate Promotion
Nickelodeon

* Digital Media Promotion – TV Spot/Promo

Gold Winner
Turner Classic Movies Database Promo
Turner Classic Movies

Silver Winner
HBO On Demand Core Series
HBO

Silver Winner
HBO On Demand First Seasons/Trouble
HBO

Silver Winner
Play it Again Jam Online Activity
Toon Disney

Silver Winner
TNT The Closer/TWC Start Over Spot
Turner Network Sales

* Digital Media Promotion – All Other Media

Gold Winner
Tell Us Your Story
Hallmark Channel

* Local Ad Sales Marketing – Campaign

Gold Winner
National Geographic Channel Amazing Moments LAS Promotion
Fox Cable Networks

Silver Winner
Iron Chef America Secret Decoder Game Promotion
Food Network

Silver Winner
March of the Penguins
Hallmark Channel

* Local Ad Sales Marketing – Kit

Gold Winner
TV Land’s MASH Local Ad Sales Survival Kit
MTV Networks

* Local Ad Sales Marketing – All Other Media

Gold Winner
GAC’s ‘4 The Record’ Direct Mailer
Scripps Networks

* Minority and Multicultural Audience Development – Campaign

Gold Winner
I’ve Got A Secret
GSN

Silver Winner
Yo Soy Boricua, Pa’Que Tu Lo Sepas! (I’m Boricua, Just So You Know!)
IFC – Independent Film Channel

Silver Winner
MTV Chi Rocks! Campaign
MTV Networks

* Minority and Multicultural Audience Development – All Other Media

Gold Winner
Ourchart.com Editorial
Showtime Networks, Inc.

Silver Winner
Celebrating Our Black History
The Biography Channel

Silver Winner
I’ve Got a Secret – Gay & Lesbian campaign
GSN

Silver Winner
VH1 Hip Hop Honors Week 2006
VH1

* National Ad Sales Marketing – Campaign

Gold Winner
National Geographic Channel: 2006 NGC Upfront Campaign
National Geographic Channel

Silver Winner
MTV Networks Upfront Package
MTV Networks

Silver Winner
TV Land – The New Power Demographic
TV Land

* National Ad Sales Marketing – Video

Gold Winner
Lincoln Heights – Upfront Video
ABC Family

Silver Winner
THC Sizzle
The History Channel

Silver Winner
Diamond Trading Company
Travel Channel

* National Ad Sales Marketing – All Other Media

Gold Winner
TV Land’s I Pity the Fool – Direct Mail
TV Land

Silver Winner
Comedy Central Calendar
DZP for Comedy Central

Silver Winner
PBS KIDS Sprout Upfront Mailer
PBS KIDS Sprout

Silver Winner
"Most Engaged" Trade Ad
SOAPnet

* Press Communications – Campaign

Gold Winner
National Geographic Channel: The Gospel of Judas Campaign
National Geographic Channel

Silver Winner
National Geographic Channel: Dog Whisperer 2006 Campaign
National Geographic Channel

Silver Winner
National Geographic Channel: Explorer Campaign
National Geographic Channel

Silver Winner
HGTV BathDesign Broadband Channel Launch
Scripps Networks

* Press Communications – Kit

Gold Winner
"Going to Pieces: The Rise and Fall of the Slasher Film" Press Kit
Starz Entertainment

Silver Winner
Desperate Crossing: The Untold Story of the Mayflower
The History Channel

Silver Winner
"Buy the Ticket, Take the Ride: Hunter S. Thompson on Film"
Press Kit
Starz Entertainment

Silver Winner
Nightmares & Dreamscapes: From the Stories of Stephen King Press Kit
Turner Network Television (TNT)

* Press Communications – All Other Media

Gold Winner
National Geographic Channel: Coffee Beans to Buzz
National Geographic Channel

Silver Winner
Happy Holidays! Puzzle
GSN

* Program Promotion and Tune-In – Campaign: Two-Three Media

Gold Winner
Final 24 launch campaign
The Biography Channel

Silver Winner
CNN – In The Footsteps of Bin Laden
CNN

* Program Promotion and Tune-In – Campaign: Four-Five Media

Gold Winner
Broken Trail : AMC Original Production
AMC

Silver Winner
Parco P.I.
Court TV

Silver Winner
“One Game Changes Everything” FIFA World Cup
ESPN

Silver Winner
Weeds Tune-in Consumer Campaign
Showtime Networks

Silver Winner
Nightmares & Dreamscapes: From the Stories of Stephen King Campaign
Turner Network Television (TNT)

* Program Promotion and Tune-In – TV Spot/Promo: Single Spot

Gold Winner
This Month on TCM March
Turner Classic Movies

Silver Winner
Final 24 premiere spot
The Biography Channel

Silver Winner
Sucker Free: The Movement – Umbrella
MTV2 On-Air Promos

Silver Winner
Sleeper Cell: American Terror "Time Bomb"
Showtime Networks, Inc.

Silver Winner
Bob Geldof in Africa
Travel Channel

* Program Promotion and Tune-In – TV Spot/Promo: Multiple Spots

Gold Winner
TV LAND Award Show "Biggest Stars: Wayans/Hemsley; Trump/Hagman; Anderson/Eden"
TV LAND

Silver Winner
Starface
GSN: The Network For Games

Silver Winner
Lovespring International Launch Campaign
Lifetime Networks

Silver Winner
National Geographic Channel: Fight Science TV/Spot Promo Multiple Spots
National Geographic Channel

Silver Winner
The L Word Confessions Tease
Showtime Networks, Inc.

* Program Promotion and Tune-In – Interstitial

Gold Winner
Dexter Trailer
Showtime Networks, Inc.

Silver Winner
Cory in the House Music Video
Disney Channel

Silver Winner
El Perro Y El Gato
HBO

Silver Winner
Sleeper Cell: American Terror Trailer
Showtime Networks, Inc.

Silver Winner
The Tudors Trailer
Showtime Networks, Inc.

* Program Promotion and Tune-In – Online

Gold Winner
Dirt – Online Extension
FX Network

Silver Winner
Falcon Beach Online Banner Creative
ABC Family

Silver Winner
Showtime Dexter Website
Showtime Networks Inc.

Silver Winner
Showtime Sleeper Cell: American Terror Website
Showtime Networks Inc.

Silver Winner
TBS’s My Boys Web Site 
TBS

* Program Promotion and Tune-In – Print

Gold Winner
Weeds Tune-in Consumer Print
Showtime Networks

Silver Winner
Anderson Cooper 360 Print
CNN

Silver Winner
Rescue Me – Print Ad
FX Network

Silver Winner
STARFACE
GSN

Silver Winner
Iconoclasts
Sundance Channel

* Program Promotion and Tune-In – Out of Home

Gold Winner
FSN Bay Area "Golden Ticket" and "Collectors’ Series" BART Promotion
FSN Bay Area

* Program Promotion and Tune-In – All Other Media

Gold Winner
The Underground starring Damon Wayans: Tune-in Consumer Campaign
Showtime Networks

Silver Winner
The L Word Breast Cancer Editorial
Showtime Networks, Inc.

Silver Winner
Sleeper Cell: "Gay & Muslim"
Showtime Networks, Inc.

Silver Winner
My Boys Pizza Box Promotion
TBS

TECHNOLOGY & TRADE SERVICES

* Brand Image and Positioning – All Other Media

Gold Winner
Scientific Atlanta CES Luncheon Promotion
Scientific Atlanta

* Consumer Marketing – Campaign

Gold Winner
Moxi Southern California Awareness Campaign ’06
Digeo

* Sales Marketing – Campaign

Gold Winner
Invidi Advatar Sales Marketing Campaign
Invidi Technologies Corporation

* Sales Marketing – All Other Media

Gold Winner
Invidi Advatar Press Kit
Invidi Technologies Corporation