COMPANY: Mediacom MEDIA: various CAMPAIGN: Star Search 2002 MESSAGE: An employee incentive program promoting the sales of basic, high-speed and digital services. AGENCY: PK Network, New York ORGANIZATION: National Cable Television Cooperative MEDIUM: print ad CAMPAIGN: Competition Through Cooperation MESSAGE: Promote to the industry the role of the NCTC as a cooperative purchasing entity for small and independent operators. AGENCY: Media Works, Ormond Beach, Fla. COMPANY: Comcast MEDIUM: print ad CAMPAIGN: On Demand from Comcast Digital Cable SERVICES PROMOTED: On-demand and digital cable AGENCY: Red Tettemer, Philadelphia COMPANY: Cox Communications MEDIUM: direct mail CAMPAIGN: VOD Launch AGENCY: Doner, Detroit

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Thursday–August 29

Still No DirecTV, Disney Deal

DirecTV’s contract to carry ESPN, ABC O&Os and other Disney networks is set to expire Sunday. The two sides were still talking Thursday, but it did not sound like an agreement was imminent.

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