On Mar 26 Nat Geo Channel will end its daily single-subject show "On Assignment," which began life as multi-story "Natl Geo Today." Its production costs didn’t provide the return in audience numbers, officials say. Its gorgeous street-level studio in DC will be used for other Nat Geo productions and/or rented out. — Most of the speculation in NY is that the Yankees’ acquisition late Fri of superstar Alex Rodriguez might tip the scales toward putting YES Net on Cablevision’s expanded basic as opposed to a la carte. A 3- person panel is set to decide the issue before Opening Day.— ESPN will carry China’s 1st NBA games when Yao Ming’s Rockets meet the Kings in preseason Oct 14, 16. — 10 babies were born just 3 hrs into Discovery Health’s 10-hr live "Birth Day Live!" coverage that began Mon at 4pm ET.

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EchoStar Looks to Boost its Mobile Offering

EchoStar ’s Boost Mobile became the first nationwide carrier to combine its prepaid and postpaid mobile services under one name, launching a new unified digital experience Wednesday at

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