The latest by:
Cathy Applefeld Olson
-
Premium Content
12/22/2021
Go Big, Go Home: COVID-19’s Major Impacts on Reality TV Production
In the reality sector, nearly 21 months of many viewers sticking closer to home and social distancing finds production houses and networks putting a new spin on an old question: Go bigger—as in showcasing grander homes, bigger vacations, more aspirational content—or go home—with more self-filmed, DIY-focused content?
-
Premium Content
12/14/2021
TV x NFT: Where the Industry is Headed in 2022 and Beyond
NFT. Blockchain. Ethereum. Words that were barely in the public lexicon a year ago are now driving entirely new business models across the television and media industry.
-
Premium Content
09/20/2019
TV with a Conscious
Socially conscious television isn’t a new thing. But in today’s amped political climate, the season’s new crop of shows crank up the volume on thought-provoking fodder.
-
Premium Content
08/19/2019
TV Using Digital to Feed and Extend the Brand
From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.
-
04/02/2018
Rise of the Machines: Artificial Intelligence Marches Forward
Elon Musk warned of its unchecked dangers at SXSW. Fox is piloting AI-focused game show “Man Vs. Robot.” But whether on the backend or consumer-facing front, artificial intelligence is making its way to prime time.
-
Premium Content
03/30/2018
Keeping up with the Upfronts: New Approaches, Formats Reign
While the tried and true strategy of networks hosting lavish NY events remains the norm, this season some companies are tweaking tactics to stand out from the pack. Many are opting for more intimate agency- or city-based gatherings to complement their larger events.