The latest by:
Cablefax Staff
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11/02/2016
Digital Ad Rev Hits High of $32.7 Billion
Digital ad revenues grew 19% year-over-year in the first half of 2016, reaching a record high of $32.7 billion, according to the latest IAB Internet Advertising Revenue Report prepared by PwC US.
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11/01/2016
Trends in Digital Distribution: Investments, Acquisitions & OTT
Whether it’s investment in digital companies, going the direct-to-consumer route or partnerships with digital technology firms, traditional media companies are by now firmly entrenched in the digital media landscape.
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10/27/2016
Nickelodeon’s Gen Z Insights: Reading, Writing & Coding
What do children ages 0-11 think about? You might be surprised to learn it, but terrorism, parents’ employment and school safety fall under the list of concerns for these little ones, according to Nickelodeon insights.
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10/26/2016
National Geographic Rebrands With New Tagline ‘Further’
National Geographic announced a major global rebrand Wednesday across the company’s media platforms, experiences and nonprofit organization centered around the new tagline “Further.”
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10/24/2016
Seeking a Strong Point of View: Comedy Networks at NYTVF
What programming executives look for in a comedy show was the topic du jour at NYTVF’s opening panel at the festival in NYC Monday. The consensus: creator-driven content with a unique point of view is what’s turning their heads.
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10/20/2016
Sprout Survey: Parents Experience ‘Tech Shaming’ Regarding Screen Time
59% of parents experience “tech shaming,” or feeling judged by other parents over their kids’ screen time, according to a new survey from Spout.