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  • 02/15/2017

    TV Trends Recap

    Whether it’s cord-cutting, the growth of OTT video, direct-to-consumer services or skinny bundles, the pace of change has been almost hypersonic. Here are some of the biggest trends to keep an eye on as the industry’s transformation continues. Advertising: Cable execs discussing the future of advertising in a multiplatform world are clear that data insights […]

    By Joyce Wang

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  • 02/09/2017

    Multiscreen Forecast in 2017 and Beyond

    The pay-TV industry in 2016 was defined by the expansion of OTT video, standalone direct-to-consumer products, skinny TV bundles, and service providers’ continuous effort to enhance their streaming platforms. Analysts and researchers explained changes in media consumption and what they mean for service providers as they navigate through the changing media landscape. Deloitte, in its […]

    By Joyce Wang

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Thursday–November 21

Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

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