The latest by:
Steve Effros
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Premium Content
11/04/2026
Effros: Timing
Years ago we couldn’t have measured and delivered, as well as billed, based on actual use. But with our new technology and more powerful computerized systems, we now can. It’s about time.
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Premium Content
10/07/2026
Effros: Memes
Maybe it’s time to really explain to consumers what is inevitably happening. Particularly in the area of video programming, things are going to continue to get more expensive.
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Premium Content
09/16/2026
Effros: Donkeys Redux
The hot topic today of what to do about potentially uncontrolled advancement of AI models is not new. It’s been around for quite a while. But now there’s been a significant change of position.
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Premium Content
09/02/2026
Effros: And So It Begins
There’s a reason parents are trying, and in many cases failing, to control or at least limit the effects of almost nonstop use of social media and chatbots by their children. It all comes down to following the money.
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Premium Content
08/19/2026
Effros: Enough Said
Disney/ABC filed a lawsuit accusing the FCC of violating First Amendment rights. This isn’t unique in the annals of the editorial conflict between broadcast licensees and the FCC; however, it’s the highest-profile case in a long time.
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Premium Content
08/05/2026
Effros: The YouTube Answer
YouTube has clearly become successful at getting folks to watch the video they offer more than any other delivery service. They must be doing something right. Is it the content? No, I suspect it’s the simple way it’s provided.