The digital team’s task at AMC went well beyond simple supplemental material on a website or a set number of tweets a day. Recognizing the value in deepening the viewer’s connection to the network’s content, they produced exclusive webisodes and behind-the-scenes features that expanded each show’s universe. Including 360 VR experiences, original podcasts, all-original web series, and even mobile games, the AMC digital experience has catalyzed viewer engagement and has always improved year over year. In 2016 they saw double-digital video growth, video consumption across all platform increase by 42%, and remain one of the top 5 social cable networks on Twitter and Facebook.

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Thursday–November 21

Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

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