NBCU’s handling of the 2016 Rio Olympics went well beyond the call of duty, with record-breaking digital coverage that included 4,500 hours of authenticated streaming from nine linear NBCU nets and two digital-only programs: Gold Zone and Daily Dismount. The strategy supercharged millennial engagement with the games. Nearly 50 million viewers streamed 3.4 billion minutes of NBC’s Rio coverage on web, mobile, and connected devices, with more than half of those viewers under the age of 35. And more than two-thirds of the viewers of NBC Olympics’ highlights on Facebook, Snapchat and Google/YouTube were under the age of 35, leading to millions of referrals to NBC’s video coverage across all screens.

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Thursday–April 23

Charter, Comcast, Liberty Global Talk Cable’s Competition

It’s a very busy Thursday for the Syndeo Institute at The Cable Center. It’s not only hosting its annual Cable Hall of Fame celebration at the Ziegfeld Ballroom in NYC this evening, but also opened the day with an exclusive industry leadership forum just a few blocks away at the Paley Media Center.

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2026 Cynopsis Sports Awards Presented in partnership with Cablefax
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