Does anything speak more to modern content consumption than binge viewing? UP TV saw an opportunity in the trend, prompting them to hold a bold 7-day “binge-a-thon” of all 153 episodes of The Gilmore Girls. Engaging influencers, former cast members, 24-hour community engagement on Twitter, and a prize-laden sweepstakes, the campaign was hugely successful, both in social numbers (317+ million impressions) and ratings.

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Thursday–November 21

Optimum Hits 500K Customers

Optimum revealed it eclipsed the 500,000 residential customer milestone for its fiber network.

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2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
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Cablefax 100 Awards Nominations Open November 13th, 2024.
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