Utilizing a complex digital puzzle seeded in the first season 2 trailer, “Mr. Robot’s” digital Easter eggs led sharp-eyed and keen-minded fans on a breadcrumb-laden trail of recorded messages and secret websites, leading to special real-world prizes. The trend continued through all of Mr. Robot season 2, using URLs, IP addresses and QR codes to lead their viewers to over 40 separate sites, destinations and Easter Eggs. It was a massive undertaking that paid off, engaging fans and rewarding them for “leaning in” to the show’s unique story.

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Eventful 2025 Sets Up a Busy Year Ahead

If 2025 was about positioning, 2026 is shaping up as a year of execution. That goes for the FCC, which has set the stage for spectrum auctions, broadcast ownership rules reform and heightened scrutiny of network/affiliate dynamics, as well as companies hoping to close on high-profile mergers that would reconfigure their respective industries.

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