Utilizing a complex digital puzzle seeded in the first season 2 trailer, “Mr. Robot’s” digital Easter eggs led sharp-eyed and keen-minded fans on a breadcrumb-laden trail of recorded messages and secret websites, leading to special real-world prizes. The trend continued through all of Mr. Robot season 2, using URLs, IP addresses and QR codes to lead their viewers to over 40 separate sites, destinations and Easter Eggs. It was a massive undertaking that paid off, engaging fans and rewarding them for “leaning in” to the show’s unique story.

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Friday–March 20

What’s Next? Dissecting Nexstar-Tegna’s Closing, Legal Challenges

While Nexstar says its $6.2 billion deal with Tegna has closed, there is still the matter of eight state attorneys general and DirecTV suing to block the deal. On Friday, the coalition of states filed a motion for a temporary restraining order that would prevent any integration and consolidation of Nexstar and Tegna.

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