The softness of Hallmark Channel and the ruggedness of Ace Hardware combined in this holiday campaign, proving opposites attract. Ace Hardware was featured throughout the original film “A Dickens of a Holiday,” with the brand sponsoring the premiere through linear, interactive digital content and social elements. A Microsite Takeover of the movie’s website provided Ace Hardware with attention-grabbing units that it used to showcase its products. Hallmark Channel’s Movie Checklist App has over 3.2 million users and a custom Storyteller (think of an Instagram Story) that linked the retailer to the movie while enabling them to highlight the top gifts of the season.
