Smith led the creation in 2022 of NBCU’s Creative Impact Lab, which provides grants to nonprofit creative agencies that employ apprentices from under-represented communities and commissions them to tell the stories of other nonprofit “clients.” This year she oversaw a Lab collab tied to the 2024 Olympic and Paralympic Games, where her team offered the Challenged Athletes Foundation the opportunity to have a 30-second PSA.
“A skill I am currently working on is continuing to network and learn what other companies are doing in my field of CSR. I am a strong believer that CSR is not competitive. The more we share best practices and collaborate across industries, the more impact we can make collectively.”
What female artist has dominated your playlists this year? Taylor Swift.