INSP dove headfirst into the FAST pool with the launch of Cowboy Way, and it secured carriage under its “There’s More Than One Way to Cowboy” banner. Ads in trade publications told the story of the FAST channel ahead of its launch, giving distributors a peek into what it would have to offer partners old and new. A dedicated website was created to serve audiences and increase the likelihood of organic discovery and a partnership with Sling TV brought about an integrated video asset that drove viewership to the new channel. Through everything, INSP exceeded its distribution goal by 200%.