The lead-up to the premiere of “Ultimate Cowboy Showdown” Season Three had more excitement than a rodeo. Drone footage was incorporated into teaser videos, and first looks of the contestants and host Trace Adkins were launched across social media. Countdown videos built anticipation and excitement, and INSP executed its first ever live simulcast of the premiere episode’s first segment on Facebook and YouTube. Weekly tune-in spots highlighted the network’s Watch-2-Win Sweepstakes, an effort that grew INSP’s newsletter database and gave fans the chance to win an all-expenses-paid trip to a Trace Adkins concert.