That landmark NBA and WNBA 11-year media rights extension ESPN and Disney announced over the summer happened thanks to Sobie- ski. She took the lead in negotiations, ensuring ESPN continued as the primary partner for both leagues. Sobieski’s always on the hunt for ways to innovate. She and her team spearheaded ESPN’s “NHL Big City Greens Classic,” which was the first-ever live animated NHL game telecast.
“One of my favorite trends in media is the marriage of powerful IP across sports and entertainment brands to surprise and delight avid fans while bringing in a new generation of fans.”
What female artist has dominated your playlists this year? Taylor Swift. Embodiment of the unapologetic empowerment of women.