Hotwire has been focused on expanding its customer base, and during the past year Johnson has also begun implementing a long-term incentive program that reaches all levels of the organization. It’s part of the operator’s goal to keep its customers and employees happy and thus make its service operate at its best. Johnson has also grappled with automation and AI initiatives, which will be used for Hotwire to make work processes easier for employees in addition to customer service opportunities.
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