Sponsor: Liza Burnett Fefferman
Since joining the communications team as a manager in June 2021, Woulard has made quite the mark—orchestrating a global press tour for a singing competition series from the creators of “RuPaul’s Drag Race” and garnering coverage for the MTV VMAs and launch of Paramount+ in the U.K. But it’s not just about the press hits for Woulard. She’s helped create opportunities and activations that showcase representation and discussions that have often been verboten in communities of color, from mental health to gender identity. For example, with over 1,000 media placements for The Smithsonian Channel’s “The Color of Care,” Woulard helped spark a national conversation about racial disparity in health care that included an L.A. Times cover story and an op-ed in the Chicago Tribune. Recently promoted to director, Woulard has become a sought-after speaker, participating in events such as Black Media Honors Consortium and Black Girls in Media The Conference. “Public speaking is something that has always come natural to me,” she says. “As I began to become more open and transparent about my professional journey and work with diversity organizations, people began to reach out and invite me to share my journey or impart my knowledge to others. It has definitely helped me to realize what I want my purpose and legacy to be, which is helping others realize their potential and creating space in creative industries for BIPOC professionals.” Liza Burnett Fefferman, EVP and Head of Communications for Paramount Media Networks & MTV Entertainment Studios and Co-Head of MTV Documentary Films, says she knew from Woulard’s first interview that she would bring something special to the team. “She has a confidence and layered perspective of the entertainment industry, but important for our function, a keen understanding and deft mastery of the different aspects of the work, from managing talent to seeing trends to elevating the work we do to showcase the cultural impact,” says Fefferman.
“Lauren’s passion for her job is infectious to the team around her. She is always willing to go above and beyond – and stretch herself – to go into new genres and support teams when they need her.”
– Liza Burnett Fefferman