The WWE’s first video series produced to be mobile-first and social media-centric, WWE Mixed Match Challenge streamed live exclusively on Facebook Watch. Featuring 12 teams made up of both male and female WWE Superstars, the show was a fully interactive mixed tag team tournament. Interactive elements included Hashtag voting, live commenting and a special Facebook discussion group page. The show was highly successful, with the entire series generating a grand total of 35.5 million views.